A version of this post was previously published by Aprinnova, an Amyris joint venture in cosmetic ingredients.
Launching new products — let alone entirely new brands — is a difficult task: Which cutting-edge ingredients deliver the best benefits for the consumer? Evaluating new brand launches and new ingredients help answer these questions to inform new product research and development. Jonathan Van Ness recently launched JVN Hair, which is already garnering high customer ratings and massive media attention.
With a growing following, Jonathan Van Ness reaches modern consumers looking for a celebration of hair health, individual uniqueness, and science-backed, sustainable haircare. JVN launched an eponymous haircare line founded upon a hero ingredient: Neossance™ Hemisqualane. Today, JVN Hair is igniting a clean hair revolution with sustainability at the heart of each product.
Here are three core principles JVN Hair embodies that all haircare brands can now embrace with Hemisqualane:
JVN Hair is revolutionary because it taps into this immediate need to move beyond silicones and addresses consumers’ core desire for naturally derived ingredients. Each product is specifically formulated to pinpoint hair concerns – the range includes shampoos and conditioners for every hair type.
Compared to keratin-based treatments, Hemisqualane provides equivalent damage reduction and hair elasticity benefits. Hemisqualane also protects hair on par with silicones: equivalent frizz reduction and color retention to dimethicone and equivalent combing ease to amodimethicone. It also offers the same thermal protection ability of the popular styling ingredient, polyquaternium-55. Hemisqualane is quickly overtaking the industry’s outdated ingredients by offering the same or better benefits using cutting-edge, eco-friendly, and ethical production.
High-tech, natural, and sustainable ingredients specifically resonate with sustainability-focused consumers. Hemisqualane enables brands to prioritize sustainability in their formulations, with the certifications to support their claims.
Hemisqualane is already used by brands around the world and is available through Amyris’ joint venture in sustainable cosmetic ingredients, Aprinnova. Get in touch with Aprinnova to learn more about Hemisqualane and request a sample today.