Pipette Mineral Sunscreen Is Winning Awards—And Is Now in Target Stores Nationwide

March 27, 2023

Sunscreen has been a key part of skincare routines for decades, but mineral sunscreen has come to the forefront lately, thanks in part to sun care’s spike in popularity on social media. Pipette’s baby-safe, bestselling Mineral SPF 50 has won an Elle Editor’s Choice Award and is now available in select Target stores across the United States.

There’s a reason Elle Magazine named Pipette Mineral Sunscreen SPF 50 the best sunscreen for sensitive skin in the 2022 Elle Editor’s Choice Awards. “This SPF is the gentle formula of your dreams,” Elle reported. “It sinks into the skin quickly, making it feel virtually invisible, but still actively smooths and protects the skin.” This baby-friendly, family-loved mineral sunscreen is made with non-nano zinc oxide to safely protect skin from the sun, and blends effortlessly thanks to performance-oriented skincare ingredients like squalane.

Pipette’s number one bestseller, its award-winning Mineral Sunscreen SPF 50, has just launched in Target stores nationwide and is on Target.com—so it’s easier than ever to keep skin protected.

The Rise of #SkinTok and #DermTok

Social media has sharpened the public’s focus on sunscreen and sun safety; #skincare garners billions of views on TikTok, while #skintok and #dermtok have had a rapid uptick in popularity. Not all the focus on sunscreen has been positive; there has been a troubling rise in anti-sunscreen wellness influencers, who argue that all sunscreens should be avoided. This hard-line stance—which all dermatologists strongly oppose—may be linked in part to the 2021 and 2022 sunscreen recalls, when carcinogenic benzene was found in conventional chemical sunscreens.

Fortunately, science-focused dermatologist influencers have also been ascending in popularity. “Dermfluencers” like @drsamanthaellis are quick to combat misinformation about sunscreen. One particularly harmful myth that dermatologists are intent on debunking: that sunscreen causes cancer. “I don’t know why it’s been perpetuated on social media, but there really is no evidence that sunscreen causes cancer,” says Ellis. “There are no studies that [sunscreen] has ever harmed human health in that way, and that myth has to go….it’s like saying flossing causes cavities. It’s the complete opposite of the reality.” To fight against misinformation, Ellis and others are educating viewers about the importance of sun protection all year long. “The main reason to [wear sunscreen] is to prevent skin cancer,” says Ellis. “That’s the number one cancer in America and worldwide.”

The Questions Surrounding Chemical Sunscreens

Chemical sunscreen—the most commonly used sunscreen for the past 40 years—works by penetrating into skin, absorbing the sun’s ultraviolet (UV) rays, and converting them into heat. These conventional sunscreen formulas are effective at preventing sun damage, but clinical studies in recent years show that chemical UV blockers are absorbed into the bloodstream after use; while the FDA is currently investigating what levels of absorption can be considered safe for adults, there is little research about their effects on children. Some evidence indicates that these chemical UV blockers may be hormone disrupters; in addition, chemical UV blockers may be irritating to sensitive skin.

Chemical sunscreens also pose environmental risks. Some chemical UV blockers like oxybenzone and octinoxate have been shown to bleach and damage coral reefs, impacting marine life and disrupting the ocean’s ecosystem as a whole. That’s why in 2021 state of Hawaii banned the sale of sunscreens containing these chemicals.

How Mineral Sunscreens Work

In contrast to chemical UV blockers, the mineral UV blockers in mineral sunscreens sit on top of the skin, protecting against UV light by creating a physical barrier that reflects UV rays. (This is why these types of SPF are sometimes referred to as physical sunscreens). This reflective mineral barrier keeps UV rays from penetrating into the skin where damage occurs. Mineral sunscreen formulas made with non-nano zinc oxide are often labeled as reef-friendly or reef-safe sunscreens and are recommended instead of chemical sunscreens to minimize risks to marine life. Because mineral UV blockers aren’t absorbed into skin in the same way as chemical UV blockers, dermatologists often recommend them for babies, children, or anyone with sensitive skin.


Sustainably derived from sugarcane, Pipette’s proprietary squalane is an ideal ingredient for babies: In fact, it closely mimics a super-moisturizing molecule that skin naturally produces from birth. Beyond squalane’s skin-nourishing properties, it helps sunscreen to glide on easily and blend into skin. In a clinical study,100% of users reported that Pipette Mineral SPF 50 was easy to apply to baby’s skin—and 100% said skin felt soft and smooth after application.* Because the formula is noncomedogenic, it won’t clog pores—so it’s a perfect choice for babies, kids, and adults too. And because Pipette Mineral Suncreen SPF 50 is newly available in Target stores nationwide, this top-performing sunscreen for the whole family is more accessible for all.


*Based on a 14-day consumer use study of 32 children, ages 6 months–3 years.


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